Vietnamese products are increasingly gaining customers' trust due to their origin, brand... Photo: VGP/Dieu Anh

Vietnamese goods "infiltrate" into every family

Thanks to the active participation of businesses and the support of consumers, the campaign has gradually changed the awareness and psychology of suppliers and consumers about domestically produced goods.

Vietnamese goods are increasingly gaining the trust of customers due to their origin and brand; quality is increasingly improved and clearly announced, many types of goods have traceability stamps so that consumers can easily learn about the products.

The phrase "Vietnamese Goods" has long penetrated every corner, village, commune and Vietnamese family. From the familiarity and closeness has become trust, many consumers have chosen Vietnamese goods as number 1 in the shopping basket of their individuals and families.

A survey at some supermarkets in Hanoi such as Co.opmart, Vinmart, Hapro... shows that Vietnamese goods are dominating at 90% - 95%. Meanwhile, at supermarket systems of foreign enterprises such as AEON, Mega Market, Big C, Vietnamese goods also account for 60-90%.

In distribution channels such as markets and convenience stores, the proportion of Vietnamese goods is also 60% or more.

This has shown that consumer awareness has changed, not only is there a movement for Vietnamese people to prioritize using Vietnamese products, but now Vietnamese products have become an indispensable choice for Vietnamese consumers.

In fact, in recent times, large retail businesses and electronics supermarkets such as Big C, Aeon Mall, Winmart, Pico... have closely followed the promotional programs of units such as the Ministry of Industry and Trade and the Department of Industry and Trade to continuously implement a series of promotional programs and discounts on Vietnamese products; thereby contributing to stimulating consumption of Vietnamese goods.

Director of Co.opmart Hanoi supermarket Nguyen Thi Kim Dung said that through the promotion program and connecting the consumption of goods, Co.opmart supermarket has new suppliers, creating opportunities for businesses and cooperatives to bring Vietnamese goods and agricultural products into the supermarket system in a long-term and stable manner.

Innovating promotional forms, strengthening links with Vietnamese goods

Deputy Director of the Domestic Market Department (Ministry of Industry and Trade) Le Viet Nga said that every year, the Ministry of Industry and Trade has an action program based on the implementation of resolutions of the Party and the State, integrated into the implementation of the campaign, from production, business to consumer protection. Trade promotion activities, bringing Vietnamese goods to rural areas... are constantly being innovated, helping Vietnamese goods better conquer domestic consumers.

Connecting consumption of goods from provinces and cities in Hanoi. Photo: VGP/Thuy Linh

At the same time, encourage businesses to improve product quality capacity to truly win the trust of consumers. Thanks to the campaign, Vietnamese goods have not only established their reputation in the domestic market but also reached out to the world.

To maintain and develop the position of Vietnamese goods, contributing to the spread of the campaign "Vietnamese people prioritize using Vietnamese goods" in 2024, Ms. Tran Thi Phuong Lan, Acting Director of the Hanoi Department of Industry and Trade, recommended that businesses also need to proactively invest, continue to change, improve designs, advanced technology, increase labor productivity, reduce costs, but still ensure product quality; proactively cooperate and link to create a supply chain, thereby completing the value chain from production, cultivation, processing and distribution to consumers.

Ms. Tran Thi Phuong Lan added that recently, Hanoi, together with 30 provinces and cities, has implemented many activities to connect supply and demand of goods to serve the capital market. Specifically, supporting businesses in Quang Tri, Bac Kan, Tay Ninh, Hai Duong, etc. to work directly with the Hanoi distribution system to introduce and connect specialty and typical products.

In addition, over 40 trade activities, fairs, and goods weeks were organized in Hanoi and other provinces, introducing 3,000 products from 30 provinces and cities to Hanoi's distribution system. Through these activities, in 2023 alone, Hanoi supported provinces and cities to consume over 500,000 tons of Vietnamese products...

In the coming time, along with a series of focused promotional programs, trade promotion activities to support businesses in connecting trade, promoting brands, and boosting consumption of Vietnamese products will also continue to be implemented.

Hanoi also organizes a supporting industry fair, displaying key industrial products; specialized exhibitions introducing and selling OCOP products of the capital's handicraft industry...

In general, the renewed and improved promotional events, along with trade promotion programs associated with promoting the building of Vietnamese product brands, will effectively connect production and consumption, promote domestic consumption, increase total retail sales of goods, thereby contributing to helping Hanoi achieve its socio-economic development goals.

Thuy Linh