Supermarkets have high demands on product quality.

Supermarkets are ready to distribute qualified products.

As a manufacturing enterprise in the food processing industry, in order to aim for sustainable development, recently, Nestle Vietnam has introduced a sustainable and regenerative development model, focusing on combating climate change, responsible purchasing, with a set of purchasing criteria and principles, how to reduce emissions throughout the entire supply chain and implement regenerative agriculture, conserve water resources, develop sustainable packaging, etc.

Ms. Le Thi Hoai Thuong, Senior External Relations Manager of Nestle Vietnam, shared that Nestle Vietnam is the first enterprise in Vietnam to convert 100% of straws for ready-to-drink products from disposable plastic to paper straws from sustainable forest sources. Sustainable development will bring true value to businesses and consumers. This is also the reason why products are easily accepted by distribution channels both domestically and internationally.

The results after applying science and technology, mechanization in the company's sugarcane raw material area are: Maximizing the sugar content in "ripe" sugarcane; sugarcane raw material is controlled as "ripe - fresh - clean"; ensuring food safety from the cutting stage until it is brought to the factory for production. From there, the products on the market are also guaranteed to be safe from the raw material source to the finished product.

Mr. Huynh Thanh Hiep

Agreeing, Mr. Huynh Thanh Hiep, Head of Quality Control Department, Quang Ngai Sugar Joint Stock Company, said that to improve the competitiveness of products, Quang Ngai Sugar has promoted the use of mechanized equipment in the process of land preparation, planting, fertilizing, caring for and harvesting sugarcane; invested in modern equipment and technology in the production of post-sugar products; applied software in the product chain, production-business management... At the same time, product quality is controlled to ensure international standards such as food safety control according to FSSC 22000...

“The results after applying science and technology, mechanization in the company's sugarcane raw material area are: Maximizing the sugar content in "ripe" sugarcane; sugarcane raw materials are controlled to be "ripe - fresh - clean"; ensuring food safety from the cutting stage until being brought to the factory for production. From there, the products on the market are also guaranteed to be safe from the raw material source to the finished product", said Mr. Huynh Thanh Hiep.

These are two examples of the effectiveness of businesses' investment in green, clean production, which has helped products easily enter distribution channels, especially large supermarkets.

Supermarkets and shopping malls are very popular distribution channels, attracting a large number of consumers to shop every day. However, it is not easy for goods to enter this system. In addition to meeting the prescribed standards, green products, aiming at sustainable consumption, will be given priority in this distribution channel system.

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Mr. Park Chang Lyul, Director of Operations of LOTTE Mart Vietnam, added that fresh products sold at LOTTE Mart supermarkets must meet VietGAP and GlobalGAP standards, and must undergo a strict quality control process from input to display on the counter, with periodic or random sampling for testing. For each stage, LOTTE Mart will have separate control departments and processes to control quality.

According to Ms. Nguyen Thi Mai Phuong, Director of Trade, Central Retail Group (GO! Supermarket, BIG C, Top Market), in addition to the core activities of retail and business development, Central Retail focuses on developing green consumption and sustainable consumption. The supermarket with more than 30,000 products has clearly changed, with more green products and green packaging in many product lines... This is a big turning point demonstrating the company's efforts in working with suppliers. According to Ms. Phuong, consumers are now ready to spend on green consumption, join hands with businesses to participate in programs to not use plastic bags, and are ready to use carton boxes for large orders.

Ms. Le Viet Nga, Deputy Director of the Domestic Market Department, Ministry of Industry and Trade, said that according to the observation of the management agency, currently, businesses are aware of their responsibilities as well as at the same time see the advantages of producing and trading safe products. When trading in food safety and environmentally friendly products, we have a "file" of very favorable customers. Consumers are also aware of the issue of green consumption and increasingly give priority to these products.

The opportunity to enter the supermarket is huge, but…

According to representatives of large supermarkets, currently, the demand for goods at supermarkets is very large, but manufacturing enterprises must meet market requirements.

Green production is an important factor helping Quang Ngai Sugar's Vinasoy products enter distribution channels.

For example, Mr. Park Chang Lyul shared that Lotte Mart Vietnam is constantly looking for domestic suppliers who meet the conditions and standards to diversify its products. To become a supplier for Lotte Mart Vietnam, according to Mr. Park Chang Lyul, suppliers need to invest more in product packaging and industrial design to keep up with market changes and create an effect for consumers.

In addition, focusing on the origin and quality of products is one of the factors that helps bring goods to supermarkets more easily. Using product traceability stamps in the form of QR codes will help protect and confirm the quality of suppliers' products.

The key factor to attract consumers is the consistency of product quality, ensuring sufficient supply and keeping products fresh when transported to supermarkets.

In addition, the important factor to attract consumers is the consistency of product quality, ensuring sufficient supply and keeping products fresh when transported to supermarkets. This problem is currently facing many Vietnamese suppliers in ensuring delivery time, delays or shortages, or goods that do not meet delivery conditions.

To facilitate production enterprises, Mr. Huynh Thanh Hiep proposed to the Ministry of Industry and Trade and state management agencies to connect safe food in the distribution system.

According to Mr. Huynh Thanh Hiep, it is necessary to improve the effectiveness of food safety inspection and supervision, support food enterprises to build a safe food production environment in Vietnam, so that Vietnamese consumers can trust and feel secure when using processed products, improve the quality of life to have time for economic and social development.

Besides, it is necessary to strengthen international cooperation to expand export markets for Vietnamese food products.

Thuy Linh