Dak Lak Brings the Taste of the Central Highlands to International Exhibition

05/10/2024

Four businesses from Dak Lak participated in the "Connecting the International Goods Supply Chain 2024" (Viet Nam International Sourcing 2024) event in Ho Chi Minh City, bringing with them the characteristic products of the sunny and windy Central Highlands to introduce to international friends.

Dak Lak's Flavors Conquer the International Market

Dak Lak businesses showcased the locality's strengths, from coffee (ground coffee, instant coffee, freeze-dried coffee), cocoa, chocolate, to roasted macadamia nuts, dried fruits, and more. The Dak Lak booth attracted the attention of many visitors and international buyers.

Trade Connection, Market Expansion

By participating in Viet Nam International Sourcing 2024, Dak Lak businesses had the opportunity to interact and connect with international distribution groups and purchasing delegations. This is an opportunity to seek business cooperation opportunities, expand consumption markets, and boost exports.

Viet Nam International Sourcing 2024: A Bridge to Bring Vietnamese Goods Further

Viet Nam International Sourcing 2024 is an event jointly organized by the Ministry of Industry and Trade and Ho Chi Minh City, taking place from June 6th to 8th at the Saigon Exhibition and Convention Center. The event brings together 600 Vietnamese businesses, with various activities:

  • Export Forum "Connecting the International Goods Supply Chain".
  • Specialized seminars on agriculture, food, textiles, and furniture.
  • Trade connection with 300 distribution channels and international purchasing delegations from 60 countries and territories.
  • International Sourcing Expo 2024 with a scale of 10,000 m2.

Highlights of Viet Nam Sourcing 2024

This year's event attracted the participation of many large international purchasing groups such as Aeon, Uniqlo, Amazon, and Central Group. Notably, Viet Nam Sourcing 2024 also received attention from mid-level buyers and purchasing experts from supermarket systems, convenience stores, and supermarket chains serving Asians from many new markets such as South America, the Middle East, and Eastern Europe.

 

In addition, Viet Nam International Sourcing 2024 also organized activities to support businesses in enhancing their capacity and developing sustainably when entering the global market.

The event contributes to supporting Vietnamese businesses to participate more deeply in the global production and supply chain, adapting to the trend of international economic integration.1This is an opportunity for Vietnamese goods and products, including Dak Lak's specialties, to reach further in the international market.

 

Thuy Linh