The event promoting the Vietnamese coffee industry, jointly organized by the Ministry of Industry and Trade and Central Retail Vietnam, has attracted special attention from visitors.

A Journey to Experience Vietnamese Coffee

The Vietnamese coffee booth was designed as an exciting journey of discovery. Visitors were offered thousands of free cups of coffee, from strong traditional "phin" coffee to convenient instant coffee and modern coffee capsules. The "coffee shop" model was vividly recreated, providing an authentic Vietnamese coffee-enjoying experience.

Diverse Products, Enhancing Value

Five main categories of Vietnamese coffee were displayed, including roasted and ground coffee, instant coffee, coffee capsules, canned coffee, and the coffee shop model. Vietnamese coffee brands such as K Coffee, Adore, Le Caiffa, Lady Trieu, and Little Green Cyclo offered high-quality products with diverse flavors and designs.

Trade Connection, Reaching Out to the World

The Vietnamese coffee promotion event did not stop at introducing products but also created conditions for international buyers to approach and seek business cooperation opportunities with Vietnamese coffee businesses.

Mr. Olivier Langlet, General Director of Central Retail Vietnam, shared: "Central Retail wishes to accompany Vietnamese coffee businesses, support them in improving production capacity, meeting international standards, and connecting with global distributors to bring Vietnamese coffee further on the world coffee map."

Towards Sustainable Development

Besides product quality, the Vietnamese coffee booth also introduced environmentally friendly packaging solutions and the Sparklo smart waste collection system. This is a testament to the commitment to sustainable development of the Vietnamese coffee industry.

Mr. Ta Hoang Linh, Director General of the European - American Market Department (Ministry of Industry and Trade), highly appreciated the cooperation between the Ministry of Industry and Trade and Central Retail Vietnam in promoting Vietnamese coffee to the international market. He believes that with the joint efforts of all parties, the Vietnamese coffee industry will grow even stronger.

Thuy Linh