Amazon Booth: An Impressive Highlight

The Amazon Global Selling booth at the exhibition attracted attention with over 10,000 "made in Vietnam" products that meet export standards, diverse in product categories, from processed food, apparel, fashion accessories, to household goods and furniture.

Mr. Gijae Seong, CEO of Amazon Global Selling Vietnam, shared: "The International Sourcing Expo 2024 is a valuable opportunity for Vietnamese businesses to connect with global customers and partners. Amazon Global Selling wishes to contribute to promoting the globalization of Vietnamese businesses, while also seeking new products to expand the product portfolio offered to customers worldwide."

Interactive Experiences, Knowledge Updates

At the booth, visitors experienced many interesting interactive activities and explored the potential of cross-border e-commerce. Notable activities included:

• "Mini-game": Providing knowledge about the role of e-commerce in expanding global businesses.
• Handbook: Updating useful information about the cross-border e-commerce industry.
• Workshop: Equipping businesses with the knowledge and skills needed to do business and build global brands on Amazon.
• 1:1 Consultation: Answering questions about cross-border e-commerce.

Initiatives to Support Vietnamese Businesses

Participating in the exhibition is one of Amazon Global Selling's efforts to promote the export industry through e-commerce in Vietnam. Recently, Amazon Global Selling launched phase 2 of the "Cross-border E-commerce: Breakthrough Era" program, cooperating with the Department of E-commerce and Digital Economy (iDEA) under the Ministry of Industry and Trade.

In particular, the "Industry Linkage - Growth with Cross-border E-commerce" initiative aims to connect key manufacturing and export industries in Vietnam, support businesses in integrating into the international supply chain, and elevate the value of Vietnamese brands in the global market.

Thuy Linh