From 31/7-3/8, Tan Nhat Huong baking ingredients manufacturing company of Vietnam attended the 10th MEXICPAN 2024 International Bakery Fair 17 in Mexico City, Mexico.

According to a reporter from the Vietnam News Agency in Mexico, at Latin America's leading fair for the baking industry, Tan Nhat Huong brings key products that have made an impression on the international market such as cake decorating cream and ice cream. baking and ingredients used in mixing in the cake production process.

Directly bringing products to MEXIPAN 2024 to introduce to international friends, General Director of Tan Nhat Huong Vu Thi Hoai Son said that Mexico is the 4th area in the Americas where the company is promoting business activities, after after successfully penetrating the US, Brazil and Peru markets - countries with high requirements for the quality of imported products.

According to Ms. Vu Thi Hoai Son, also the founder of Tan Nhat Huong, attending MEXIPAN 2024 shows the company's determination to penetrate further into the market of 650 million people in Latin America, including There is Mexico - the second largest economy in the region with high economic growth and abundant purchasing power. With products with a low sugar content originating from nature, CEO Vu Thi Hoai Son affirmed that the raw materials Tan Nhat Huong's baking is not only good for health, bringing a light, easy-to-eat flavor, but also creates a new consumer trend by helping to improve overweight, which is becoming a problem in many countries. .

The fair attracted nearly 300 leading brands. world and operating in the field of baking ingredients production, many partners highly appreciate the quality and flavor of Tan Nhat Huong's products, especially the creativity in mixing products with pure natural flavors.

After experiencing some of Tan Nhat Huong's products at MEXICPAN 2024, Mr. Gerardo Zavala Olvera, in charge of the Ta Ma Dulce Sabor bakery chain in Mexico City, said he was really impressed with the unique and new flavor. batches of products from Vietnamese companies, especially when produced from purely natural ingredients that are beneficial to health.

Established in 1998, Tan Nhat Huong has now successfully built a baking and mixing ecosystem including: Producing raw materials, providing tools, opening vocational training centers... This is also a company has the 2nd largest market share in the Vietnamese cake decorating cream market - with 43% in 2022.

Currently, 65% of Tan Nhat Huong's products are for domestic consumption, distributed to nearly 10.000 bakeries nationwide. Meanwhile, the remaining 35% of products are for export, including demanding markets such as the US, the European Union (EU), Japan and South Korea.

Thuy Linh