A Proud Presence at a Major International Event

From 4 to 6 September 2025, Mê Trang Coffee (Me Trang Coffee Group Joint Stock Company) proudly participated in the Vietnam International Sourcing Expo 2025, a major international trade event organised by the Ministry of Industry and Trade through the Foreign Market Development Department, with the participation of more than 500 enterprises from over 60 countries and territories.

Within the large-scale exhibition space at the Saigon Exhibition and Convention Center (SECC), Me Trang Coffee added its own distinctive imprint to a vibrant, diverse global landscape filled with opportunities.

The Me Trang Booth – Where Vietnamese Coffee Wins Over International Partners

The Me Trang Coffee booth stood out as one of the exhibition’s highlights, attracting hundreds of visitors each day. Here, the essence of Vietnamese coffee was showcased through a wide range of flagship products, including roasted coffee beans, ground coffee, coffee powder, convenient instant coffee, and notably instant salted coffee—a highly creative product that left a strong impression on international customers and partners.

Beyond product presentation, Me Trang also introduced comprehensive export solutions that meet stringent international standards, reinforcing the position of a Vietnamese brand built on 35 years of unwavering commitment to quality and credibility.

Mega Live “Vietnam Takes Off” – Vietnamese Products in the Digital Era

Within the framework of the exhibition, Me Trang Coffee was honoured to participate in the “Vietnam Takes Off” Mega Live session on TikTok Shop, in collaboration with the Vietnam E-commerce and Digital Economy Agency. This marked a clear demonstration of the company’s innovation mindset, as Me Trang not only brought Vietnamese coffee to the world through tangible products, but also through modern, transparent, and trustworthy online shopping experiences.

The event generated strong engagement, with a range of internationally certified products being widely promoted. Among them, instant salted coffee emerged as a standout highlight, drawing significant attention through attractive promotional offers.

E-commerce and Digital Technology Forum – Me Trang’s Strategic Vision

Notably, at the Vietnam E-commerce and Digital Technology Application Forum 2025, Mr. Luong Ngoc Hieu represented Me Trang Coffee in a roundtable discussion themed “New E-commerce Trends in Vietnam and the Transition from OEM to D2C Models.” He shared strategic perspectives on emerging e-commerce trends and the evolving role of Vietnamese brands in global markets.

The discussion also featured prominent speakers, including Mr. Nguyen Lam Thanh, General Director of TikTok Vietnam, and Mr. Pham Tan Dat, Chairman of Fado (Iexport), offering comprehensive insights into the journey of building Vietnamese brands internationally. This platform further enabled Me Trang to reaffirm its long-term development strategy closely aligned with e-commerce, logistics, and digital technologies.

A Persistent Aspiration – Reaching National and Global Prominence

Me Trang’s journey at Vietnam Sourcing Expo 2025 stands as clear evidence of its enduring aspiration: to become a national coffee brand that brings Vietnamese flavours to the world.

As shared by Mr. Luong Ngoc Hieu, the event was not only a major international business arena, but also a valuable opportunity for Me Trang to expand its partner network and reaffirm its ambition to grow into a national coffee brand—contributing to the broader vision of elevating Vietnamese coffee culture on the global stage.

Closing One Chapter, Opening the Next

While the exhibition has concluded, Me Trang Coffee’s journey continues. The handshakes, dialogues, and partnerships forged during the event will open new chapters in the brand’s international development strategy.

Me Trang Coffee – 35 years of rich flavour, trusted quality, and proud Vietnamese products reaching global markets.
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