Vinamilk Attracts International Retailers at Sourcing Expo 2024

09/10/2024

The recent International Sourcing Expo 2024 (Vietnam International Sourcing Expo 2024) witnessed Vinamilk's shining performance, attracting the attention of many international buyers and major distribution chains.

Although Vietnam is not a country with strengths in the dairy industry, Vinamilk's booth still became an attractive destination, with hundreds of visitors exploring products and discussing cooperation opportunities. The event brought together more than 300 distribution channels and buyers from 60 countries/territories, opening up great opportunities for Vinamilk to reach the international market.

Many "giants" in the global retail industry such as Walmart (USA), Aeon (Japan), and Woolworths (Australia) expressed interest in Vinamilk's dairy and nutritional beverage products. Many partners connected directly with Vinamilk to promote further negotiation and trade steps.

Mr. Vo Trung Hieu, International Business Director of Vinamilk, shared that the secret to Vinamilk's success in foreign markets is building prestige based on three factors: "Service - Price - Quality." This commitment has helped Vinamilk build "brand-love" from consumers in many markets, especially the Middle East.

To become a part of the supply chain of the world's leading retailers, Vinamilk has proactively met stringent requirements for production capacity, competitive pricing, logistics, and sustainable development.

With a system of 15 farms and 16 factories domestically and internationally, along with more than 250 types of products, Vinamilk ensures a stable supply capacity with competitive prices. In addition, Vinamilk is also a pioneer in applying sustainable standards such as carbon neutrality according to PAS2060:2014 standards.

Vinamilk is highly appreciated by international partners for its efforts in sustainable development. Vinamilk's "green" certifications not only demonstrate its commitment to the environment but are also an important competitive advantage, especially in the context of the growing "green" consumption trend.

With a sustainable development strategy and continuous efforts, Vinamilk is step-by-step conquering the international market, contributing to enhancing the position of Vietnamese dairy products on the world map.

 

Thuy Linh