According to Aeon Group, in 2023, despite many factors affecting the Vietnamese economy in general and the retail industry in particular, AEON has made efforts to achieve its growth target in Vietnam. Particularly in the retail sector, AEON Vietnam recorded a 4-5% increase in sales compared to the previous year and a 3-4% increase in the number of customers.

In the long-term vision, AEON still considers Vietnam as one of the two key markets alongside Japan in its investment promotion strategy, with many advantages and favorable conditions for continued growth.

Accordingly, AEON will continue to increase investment in Vietnam to build an ecosystem that brings many values ​​to stakeholders, contributing to creating a sustainable and prosperous life for people through integrating the three core business pillars of AEON Group in Vietnam: shopping center development, general retail business and financial services business.

To realize this goal, AEON aims to increase touch points with Vietnamese consumers by accelerating the opening of new business locations, maximizing the use of digital technology, developing private label products such as Topvalu, Hóme Cóordy, My Closet... as well as continuing to join hands with the community for sustainable development.

Accelerate the opening of many new centers and supermarkets in 2024

By the end of 2024, the total number of business locations of member companies in AEON Group in Vietnam is expected to reach more than 160 locations, including shopping malls, supermarkets, specialty stores, department stores and supermarkets, convenience stores, children's play areas, etc.

In particular, AEON Hue shopping center will be put into operation at the end of the year, which is AEON's first step into the Central market after conquering the North and South; 3 other department stores and supermarkets along with AEON MaxValu supermarkets will be continuously opened throughout this year. The company also upgraded Citimart supermarkets in the South to bring a more convenient and economical shopping experience to customers.

"In 2024, AEON Vietnam plans to open a variety of new shopping locations with different models and scales. Not only located in AEON shopping centers, we will also expand and develop more at the shopping centers of other partners. Although the area is different, all AEON Vietnam retail locations fully meet the needs of customers from food, household appliances, mother and baby, fashion...", said Mr. Furusawa Yasuyuki - Member of the Board of Directors of AEON Group (Japan) in charge of the Vietnamese market, and General Director of AEON Vietnam.

Boost e-commerce and private label products

In addition to increasing direct contact points with customers, AEON will continue to improve its e-commerce system to both prioritize customer convenience and help grow business operations. AEON is implementing a common point accumulation system for all group companies in Vietnam to bring convenience and the best experience to customers.

Previously, in October 2023, this Japanese retailer officially launched a new look and many new features for the AEON Eshop e-commerce site. With these improvements, AEON Vietnam expects AEON Eshop's growth to reach about 20% in 2024 and 50% in the following years.

Regarding product strategy, AEON continues to promote the development of private label products manufactured in Vietnam, to serve the domestic market and export, thereby supporting domestic suppliers to improve production capacity and promote Vietnamese products to other markets.

In 2024, AEON Vietnam will add new product groups; specialize the sales area with specialized stores, focusing on selling a group of products, serving specialized needs such as My Closet, Sport & Activity, Home Coordy (furniture, household appliances...) to increase convenience and shopping experience for customers.

In addition to its business expansion strategy, AEON Vietnam affirms its continuous efforts in sustainable development activities. In 2024, its subsidiaries in Vietnam will continue to cooperate closely to implement AEON's sustainable development activities. In addition to activities connecting with local communities, AEON continues to promote activities to encourage awareness raising on environmental protection.

Thuy Linh