Many Chinese companies are preparing to visit Ho Chi Minh City to purchase durian.

Notably, enterprises from border localities adjacent to Viet Nam such as Guangxi and Yunnan will also be present. All are heading to Ho Chi Minh City from 4 to 6 September to seek high-quality supplies from Vietnamese exporters.

One of the major corporations is Pagoda Group (BGY Fruits), China’s leading fruit retail chain with more than 5,000 stores in over 180 cities, which considers Viet Nam a strategic sourcing destination.

Agricultural and fruit products such as durian, longan and coffee are highly sought after by Chinese buyers.

The main products Pagoda is targeting include durian, aromatic coconut, banana, dragon fruit and jackfruit. The group has been expanding its procurement activities in Viet Nam with the intention of working alongside Vietnamese partners to standardise growing areas and develop premium fruit product lines.

Along the border belt, companies from Yunnan and Guangxi have also registered interest in purchasing durian, longan, coffee, tea and cashew nuts, with expectations of stable supply and transparent traceability so that these goods can be distributed directly into China’s domestic retail systems.

“The convergence of multiple sourcing channels indicates that Vietnamese fruits and processed agricultural products are becoming increasingly attractive to Chinese consumers,” the Department of Foreign Market Development assessed.

Regarding durian, statistics from the General Department of Customs show that in the first five months of 2025, Viet Nam’s durian export value reached USD 387 million, a drop of nearly 58% compared with the same period last year.

However, in May 2025 alone, durian exports surged by 139% compared with April 2025. Exports to the traditional Chinese market rebounded strongly, increasing nearly 208% thanks to the industry’s improved compliance with China’s regulatory requirements.

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