U.S. Businesses Accelerate Their Move to Viet Nam in Search of Suppliers at VIS 2025

07/09/2025

Despite continued disruptions in global trade, Viet Nam remains a top destination for major U.S. corporations and importers seeking to restructure their supply chains. According to the Foreign Market Development Agency under the Ministry of Industry and Trade, Viet Nam International Sourcing 2025 (VIS 2025) has once again recorded strong registration numbers from U.S. states and companies, reflecting the rapid growth in demand for “Made in Vietnam” goods and a clear shift toward direct engagement with manufacturers.

On the West Coast, the state of Oregon has confirmed it will send a large business delegation led by State Representative Daniel Nguyen. The delegation consists of major corporations in agriculture, food, technology, outdoor apparel and logistics. Their schedule includes intensive work programs in Ho Chi Minh City, Hanoi and Da Nang during the event period. Core activities include B2B meetings, discussions on technical requirements, quality standards and supply models, as well as direct visits to factories and industrial zones to refine cooperation plans. The Oregon delegation aims to sign memoranda of understanding shortly after the exhibition.

Dù môi trường thương mại quốc tế nhiều biến động nhưng đông đảo doanh nghiệp Hoa Kỳ vẫn chọn TP. Hồ Chí Minh làm điểm hẹn mua hàng tại Viet Nam

Despite global trade volatility, a significant number of U.S. companies continue to choose Ho Chi Minh City as a sourcing destination in Viet Nam (Illustrative photo).

From Texas, VIS 2025 is expected to welcome the largest-ever delegation of import, distribution and logistics companies. The group includes L&V Food Supply, C&T Produce Wholesale, Ca Mau Supermarket, Port Houston and MIB – Morris International Beverage. These companies are seeking Vietnamese goods across a wide array of sectors: electromechanics, machinery manufacturing, textiles, chemicals and plastics, footwear, food and beverages, handicrafts and furniture. The presence of Port Houston, one of the most important logistics gateways in the U.S. South, is particularly notable as it signals opportunities to optimize transport routes and accelerate Vietnamese products’ entry into the Texas distribution system.

According to the Ministry of Industry and Trade, the decision by U.S. delegations to work directly with Vietnamese manufacturers reflects a strong trend toward shortening logistics chains, reducing costs and strengthening supply chain autonomy. At VIS 2025, each meeting is structured to delve into product specifications, technical standards, traceability, ESG compliance, packaging and preservation methods, delivery schedules and sustainable sourcing plans. U.S. businesses expect such in-depth, face-to-face collaboration to help them quickly assess the capacity, quality and reliability of Vietnamese suppliers.

A wave of U.S. enterprises is heading to Viet Nam International Sourcing 2025 to directly seek “Made in Vietnam” products, shorten logistics chains, reduce costs and accelerate the entry of goods into the U.S. distribution network.

Hàng loạt doanh nghiệp Hoa Kỳ sẽ đến Viet Nam International Sourcing 2025, tìm kiếm trực tiếp nguồn hàng “Made in Vietnam” để rút ngắn chuỗi logistics, tiết giảm chi phí và tăng tốc đưa sản phẩm vào hệ thống phân phối của quốc gia này.

On the supplier side, Vietnamese enterprises are seen as increasingly competitive. Competitive pricing, stable quality, flexible fulfilment and fast turnaround times give Vietnamese manufacturers an advantage in meeting the requirements of U.S. distribution systems. Combined with the technological strength, financial capacity and managerial expertise of businesses from Oregon and Texas, these connections are expected to generate long-term, scalable and strategic trade–investment projects.

VIS 2025—the largest international sourcing exhibition in Viet Nam—will take place from 4–6 September 2025 at the Saigon Exhibition & Convention Center (SECC), spanning approximately 10,000 m² and hosting 500 enterprises from more than 60 countries and territories. The event is considered a crucial launchpad for deeper cooperation between the two sides. The Ministry of Industry and Trade anticipates that many agreements and MOUs will be signed during the event, helping Vietnamese products gain faster access to U.S. distribution channels and marking a new chapter in Viet Nam–U.S. economic relations, particularly with the states of Oregon and Texas, moving toward comprehensive and sustainable development.

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