Woolworths, Australia’s largest supermarket chain, is reportedly looking to negotiate the direct supply of Vietnamese products to their supermarkets nationwide.

The General Director of the Woolworths Australia Supermarket Group, Mark John, will visit Vietnam between March 11-20 to study the market and negotiate the purchase of Vietnamese-branded products with 33 local businesses, according to the Vietnam News Agency.

The discussions could see Woolworths acquire Vietnamese goods directly from the producers, including rice, dried and canned fruits, coffee, packaged tea, canned fish, vegetables, mushrooms, peanuts and seafood products.

During the trip, Mr John is expected to work with the Vietnamese Ministry of Industry and Trade and representatives from some large supermarkets and food processing companies in Hanoi, while also visiting three agro-seafood businesses.