According to the Department of Multilateral Trade Policy (Ministry of Industry and Trade), EVFTA is one of the agreements with the highest preferential export turnover. According to statistics, Vietnam's agricultural, forestry and fishery export turnover to the EU market in the first 6 months of 2023 reached 2.1 billion USD. The EVFTA Agreement implemented over the past 3 years has created momentum for Vietnam's export activities in general and agricultural and forestry products in particular when many export tax lines into this market were eliminated, helping to create a competitive advantage. compete with goods from some other countries that do not have FTAs with the EU. EVFTA has been creating a "highway" for Vietnamese agricultural products to enter the most demanding market in the world.

The biggest advantage for Vietnamese goods, especially agricultural products, is the opening of the market, because for many years the EU has been one of Vietnam's leading export markets and is also one of the leading export markets in Vietnam. market where Vietnam has a very large trade surplus. The growth rate of trade between Vietnam and the EU in this market has also increased steadily over the years despite the impact of the Covid-19 pandemic.

Notably, high quality rice and fragrant rice are among the products favored by the EU market. For example, Loc Troi rice with the Vietnamese Rice brand has successfully "contributed" to the French supermarket chain; fresh Vietnamese lychees to the Czech Republic and some EU markets... Loc Troi Group Joint Stock Company has laid the foundation for exporting Vietnamese brand rice directly to Europe. In 2022, the business exported nearly 500 tons of "Vietnamese Rice" rice to France, Germany, and the Netherlands.

Besides traditional agricultural, forestry and aquatic products such as coffee, cashew nuts, pepper and some forestry or aquatic products, in recent times, thanks to EVFTA, businesses have also been able to exploit more Absolute advantages with some new agricultural products such as vegetables and fruits. This item also has encouraging growth with an export turnover of more than 200 million USD by 2022, helping Vietnam become the 59th supplier in the world of fruits and vegetables to the EU market.

According to experts, the EU is a market with very strict requirements and regulations, very high standards in terms of quality, environment, society, labor... In particular, goods need to be consistent. regarding the quality between shipments, the business's reputation can be maintained with its import partners in the EU. To develop a brand with the EU market, first, Vietnamese businesses need to carefully research the market, understand the culture, trends, and needs of the market.

In fact, building a brand and private label is not a simple path, businesses need a different strategy and direction. But when there is a brand or product that meets international certification, a business is like having a "passport" to increase the added value of the product, sell products with higher value and gradually affirm the product brand. products on the international market.

Import-export activities between Vietnam and the European-American market will have favorable conditions, with existing free trade agreements (FTAs) with European-American market partners (CPTPP, Vietnam-Chile, EVFTA, VN-EAEU FTA, UKFTA...) continue to have a positive impact on Vietnam's trade, investment and especially exports;

Although the main export markets in European countries may slow down, they still maintain positive growth (except Russia). The fact that Western countries (Europe and America) maintain or increase sanctions against Russia; Continuing the strategy of restraining China's development will lead to these countries increasingly searching for alternative sources of goods and alternative investment areas while Vietnam may be a priority choice in terms of agricultural strengths. product.

In particular, Mr. Ta Hoang Linh said that Vietnam's commitment at COP26 to bring net emissions to "zero" by mid-century is highly appreciated by the international community. Therefore, aiming to produce green products and protect the environment will create a competitive advantage for Vietnam's exported goods in the future when the demand for these products in European-American countries increases. is increasing as environmental protection policies in countries pay more and more attention.

Vietnam will receive more and more support from developed countries in energy conversion, changing production towards a circular economy and sustainable development in both production and consumption.

Minh Toan