The International Trade Fair “World of Private Label” has been held annually for 35 years, is a meeting place for retailers and manufacturers to find new products, ideas for developing their own brands for their products.
 

After two challenging years of the Covid-19 pandemic, although there are many difficulties in import & export activities, the demand for new products, new brands has been constantly growing as retailers have always developed and affirmed their brands that they have created and introduced to the market.

The “World of Private Label” fair 2022 will be held at the RAI Exhibition Center in Amsterdam, the Netherlands for 2 days, May 31 and June 1, 2022. Products on display will include: Fresh, dried and frozen foods and beverages; Non-food products; Cosmetics; Houseware; Garden products… The exhibition space of the fair is divided into two parts: food and non-food, so that fair visitors can easily access the products they are interested in. This year's fair has the presence of businesses from 38 countries, of which the most participating enterprises are Italy (350 enterprises), Germany (192), the Netherlands (143), Spain (137), France (96), Poland (77).

Vietnam is one of three ASEAN countries (Thailand and Indonesia) attending the Fair with the presence of 8 reputable exporters in the agricultural and food industry: Cashew nuts (Vietnam Hanfimex Group JSC, Huynh Gia Agriculture JSC, An Khang Foods); Pepper and spices (Pearl Group Corp., Viet Pepper Co., Ltd.); Rice products (Sa Giang Import-Export Corp, Bich Chi Food Company); Canned seafood (Tan Phat Foods Corp. (EDISON FOODS). These companies have exported their products to many major markets, including EU market. The presence of the Vietnam National Pavilion at this International Trade Fair, not only promoting the export of agricultural products and foodstuffs, but also introducing Vietnam's own brands to the international market.

VIETNAM NATIONAL PAVILION AT THE INTERNATIONAL BIG BRAND FAIR “PLMA’S WORLD OF PRIVATE LABEL 2022” WILL BE ORGANIZED AT AMSTERDAM FROM 31 MAY TO 1 JUNE 2022

Vietnam Pavilion: Hall 5, F-6440 - 6477

RAI Exhibition Center: Europaplein, 1078 GZ Amsterdam, The Netherlands