Promotion of Vietnamese goods to the Hungarian market

10/07/2023

Within the framework of the Vietnam Cultural Festival 2023 taking place in Zalaegerszeg city - Hungary, the Vietnam Trade Office in Hungary organized a booth to promote and introduce Vietnam's strong export agricultural products.

There are nearly 20 products being promoted and introduced such as: rice, coffee, dried fruits and vegetables, cashew nuts, tea, pepper, spices, dipping sauces, fresh and dried fruits, and juices. , canned water, dried vegetables, candy...

Speaking during the Festival, Ambassador Nguyen Thi Bich Thao emphasized that this is a very meaningful economic and cultural activity that helps enhance mutual understanding and exchange between the people of Hungary and Vietnam in general, as well as people in the district and the Vietnamese community in Budapest in particular. The Ambassador hopes that in the coming time, many Vietnamese products of standard quality, beautiful designs, well packaged and preserved will reach local consumers.

This year's Vietnamese Culture Day in Hungary will also contribute to introducing and promoting the image of the country and people of Vietnam to Hungarian friends. The Ambassador affirmed that economics and culture are areas of cooperation with great potential in the comprehensive partnership between the two countries, and hoped that similar activities would be organized in many localities of Hungary.

Deploying booth activities is a great effort of the Trade Department, to attract consumers to Vietnamese products, thereby understanding the needs and trends of current consumers. According to Mr. Tran Ngoc Ha - Chief Representative of the Vietnam Trade Office in Hungary, this promotional activity is not only aimed at Hungarian consumers but is also an opportunity to convey the message that Vietnamese products are constantly reaching out to the world. , taking full advantage of the benefits brought by the Vietnam - EU Trade Agreement, and especially contributing to promoting improvement and enhancing the national brand in the Hungarian market in particular and Europe in general.

The display booth of the Vietnam Trade Office attracted a lot of attention from the people of Zalaegerszeg city as well as businesses and companies attending the Festival. It is estimated that more than 3,000 people including local guests, companies, businesses and local people attended.

 

Minh Toan

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