Participating in the Fair, the Vietnam Software and IT Services Association (VINASA) organized a gathering of 12 typical Vietnamese IT businesses to display and introduce technology solutions and learn about the market. , exchange and connect with partners at the event. Within the framework of the Fair, VINASA together with the Trade Office and Embassy of Vietnam in Germany organized trade and business connection programs with the theme "industrial digital transformation" for Vietnamese IT businesses. Nam at the Vietnam pavilion.

Attending the trade program were Ms. Katharina Wittke - Head of Southeast Asia and Pacific markets, German Federal Chamber of Industry and Commerce DIHK; Mr. Daniel Marek, CEO - member of the Board of Directors, German Federal Asia-Pacific Association (OAV); Mr. Daniel Muller, Asean Regional Director, OAV; Mr. Nguyen Manh Hai, Investment Counselor, representative of the Vietnamese Embassy in Germany; Ms. Do Viet Ha, representative of the Vietnam Trade Office in Germany; Ms. Vu Phuong Thao, Director of VINASA Vietnam Business Development Services Department, representative of the German House, representative of the Vietnam - Germany innovation network (VGI), representatives of Vietnamese and German businesses in the information technology field such as Hanel JSC, NTQ Solutions, Tuong Minh Software, MISA JSC, UVT Manufacturing and Technology Company...

Representative of VINASA Association, Ms. Vu Phuong Thao said that this is the third time the Association has organized for Vietnamese software and technology businesses to attend the Hannover Messe Fair (formerly CeBIT exhibition). This is the 2023 national trade promotion program approved by the Ministry of Industry and Trade and the Department of Trade Promotion. According to Ms. Thao, Vietnam's ICT industry has made great strides in development. ICT industry revenue in 2022 will reach about 148 billion USD, growing by 8.7% compared to 2021. Vietnam's software and information technology services market revenue in 2022 will reach 1.977 billion USD. VINASA aims to bring the software and information technology services industry to 50 billion USD in revenue in 10 years and 150 billion USD in 20 years.

Talking to Vietnamese businesses at the meeting, Ms. Katharina Wittke, representative of the German Federal DIHK, said that ICT is one of the priority areas for development of the German government. Germany's economic and innovation policy focuses on digital infrastructure, the digital economy, innovative public administration, the digital environment in society, education, research, science , culture and media, security...

Ms. Do Viet Ha, representative of the Vietnam Trade Office, shared with businesses some information about the economic and trade cooperation between Vietnam and Germany. In particular, digital transformation is one of the main areas of cooperation mentioned by the Ministry of Industry and Trade of Vietnam and the German Federal Ministry of Economic Affairs and Climate Action (BMWK) in the Minutes of the 2nd meeting of the Committee session. Vietnam - Germany Joint Committee on Economic Cooperation. With the Vietnam-EU Free Trade Agreement (EVFTA) coming into effect, trade-investment relations between Vietnam and Germany in particular and the EU in general are expected to grow strongly, and this is A very good opportunity to exploit the potential of new technology cooperation 4.0.

Hannover Messe is a large international "playground", a great opportunity for Vietnamese businesses to display technology products, introduce new business models, new ideas to international friends, and exchange information. information, learn from experience, and seek cooperation opportunities. The fair is expected to attract more than 4,000 units and businesses participating in the exhibition in the fields of automation, energy, information technology, software... from more than 100 countries around the world.

Minh Toan