TNI Corporation's King Coffee Vietnamese Coffee brand was launched and conquered the international market many years ago. King Coffee products launched in the US market caught the attention not only of Vietnamese people but also of Americans, then spread to other countries such as Korea, India, Singapore, Russian Federation, and China. National…

To date, King Coffee has a plan to deploy and sell in most states in the United States - and by the end of May 2023, this major Vietnamese Coffee brand will be sold directly into the Costco system. Wholesale - the largest wholesale chain in the United States, said US business management representative Mr. Kelvin Nguyen (Country Head in USA).

Assessing the new success, Mr. Kelvin Nguyen further commented: King Coffee's method of developing markets and diversifying its products is different from many other companies. These include: Compact and flexible business model; Combining promotion and communication; Coordination with associations and the help of Vietnamese trade promotion agencies abroad have contributed to the success of businesses; King Coffee has a plan to franchise the brand; and has sold directly to major supply chains in the US such as Costco, Food Town, Fiesta, Asian Super Markets... and is aiming for Walmart and H.E.B sales chains in the near future. KingCoffee also wants Vietnamese brand products to be exported and sold more to the United States. Will join together to support Vietnamese businesses to have good coordination between exporters - importers - distributors for large shipments; Contribute to consulting investors, manufacturers and cooperate in research and share market information with partners; Let's create a healthy competitive environment to help Vietnamese enterprises have many successful export shipments to major markets such as the US, EU... in the near future.

Since 2021, King Coffee with the desire to expand its market in the Southern United States, with the enthusiastic support of the Vietnam Trade Office Branch in Houston, King Coffee has approached many associations and businesses in the industry to promote product images, to enhance brand value and create opportunities to reach many representatives of major supply chains and US businesses (including Associations and Chambers of Commerce in the South China region). States; Including Associations and Chambers of Commerce such as: Texas Restaurant Association-TRA, Asian Chamber of Commerce ACC...Houston City)

King Coffee products were launched in October 2016 in the United States and then continued to develop in more than 60 countries and territories, including major markets such as China, America, Japan, Russia, Singapore, and Korea. National... King Coffee is providing different forms of services and franchise models to meet business goals, take advantage of business strengths and aim to serve consumer tastes in many locations. table in the world.

Minh Toan