Coffee market in the UK: opportunities and challenges for Vietnamese businesses

15/08/2023

The UK coffee market is one of the largest and fastest growing in Europe. In 2021, the total value of coffee consumed in the UK is estimated to reach 11.4 billion pounds, equivalent to 15.4 billion USD, an increase of 5.9% compared to 2020. However, the market share of Vietnamese coffee in the UK is still low. very modest compared to other coffee producing countries such as Brazil or Columbia. In the 2020 - 2021 crop year, the UK imported 41,600 tons of coffee from Vietnam worth 101 million USD, corresponding to about 0.9% market share.

Thanks to the UKVFTA Free Trade Agreement, Vietnamese coffee imported into the UK enjoys a tax rate of 0%, while some types of coffee originating from countries that do not have an FTA with the UK are subject to an import tax of 8%. % - 10. Coffee originating from developing countries that enjoy the GSP universal tariff preferential regime is also subject to an import tax of 4% - 6.5% depending on the type.

https://www.get-rules-tariffs-trade-with-uk.service.gov.uk/country/vn/commodity/0901120000/31703

This is a huge competitive advantage of Vietnamese coffee in the UK market.

However, to be able to take advantage of this advantage, Vietnamese coffee businesses must overcome the requirements for impurity control, pesticide control, food safety requirements for humans, and food safety requirements for humans. requirements for genetically modified foods, labeling requirements, traceability and standard conformity requirements.

Information about these requirements is posted at: https://www.get-rules-tariffs-trade-with-uk.service.gov.uk/country/vn/commodity/0901120000/31703#other_measures

Vietnamese coffee exported to the UK is mostly green coffee with the main customers being large roasters such as Square Mile Coffee, Origin Coffee, Hasbean Coffee, Workshop Coffee and Clifton Coffee. These roasters import green coffee from many sources and mix it according to their own secrets to produce finished coffee products to serve customer segments with different tastes.

In terms of brands, the UK coffee market has three major coffee chains: Costa Coffee, Starbucks and Caffe Nero. The main customers of these coffee chains are young people, students and working people.

In recent years, the UK coffee market has shifted significantly. That is the trend of seeking higher quality and superior experiences among consumers, especially retired consumers, accounting for 18% of the population, equivalent to 12.3 million people. This market shift has fueled the growth of small specialty coffee shops and increased demand for coffees that are produced according to sustainable standards and sourced from sustainable sources. access. In addition, the trend of working from home among office workers also leads to an increase in demand for high-quality coffee. In that trend, Vietnamese businesses with specialty coffee can access the market by participating in the London Coffee Festival.

https://www.londoncoffeefestival.com/ or the Speciality Fine Food Fair in London https://www.specialityandfinefoodfairs.co.uk/

 

 

Minh Toan

 

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