Dong Thap Mango Week takes place from April 22 as part of the opening activity for "Dong Thap Mango Festival 2023" which will take place from April 28 to May 1 to support businesses, cooperatives, and cooperative groups in the area to promote and introduce the mango product brand to consumers. This is an opportunity to expand the consumption market, meet the needs and tastes of domestic and foreign markets, through direct channels combined with product consumption via e-commerce platforms.

During these days, supermarkets have displayed mango types, such as Cat Chu, Chu Vang, Hoa Loc, green skin like Taiwan... Currently mangoes are also included in the modern distribution systems of Saigon Co. Op, Central Retail Group in Vietnam, MM Mega Market Vietnam Co., Ltd., Bach Hoa Xanh Trading Joint Stock Company.

MM Mega Market Vietnam Co., Ltd. opened Dong Thap Mango Week on the afternoon of April 21, lasting until May 7, 2023. According to a representative of this business, with the goal of sharing with farmer households in stabilizing prices and promoting the consumption of clean fruit products, a strength of Dong Thap province, Mega Market Vietnam is committed to consuming about 150 million people. tons for 5 main mango products, including Cat Hoa Loc mango, Cat Chu yellow, green mango and green-yellow Tuong mango with the best prices in the market. At the same time, actively cooperate with more than 40 farmers and cooperatives in Dong Thap province, to bring mangoes and products made from mangoes into the distribution system of MM Mega Market Vietnam.

Dong Thap Department of Industry and Trade said that after 3 days of bringing mangoes into the distribution system, there were very positive signs. Currently, there are many customers coming to supermarkets to buy mangoes in Dong Thap. That's thanks to the distributors' policies, the quality of delicious mangoes and many other factors. Particularly in Dong Thap, the Department of Industry and Trade prepared 25 tons of mangoes for Dong Thap Mango Week, however, this quantity is probably not enough. This has shown a good sign, a new direction to enhance the position of Dong Thap mango.

In recent years, thanks to participating in trade fairs; Implementing a systematic product promotion program, Minh Huong rice products have taken steps to reach many distant customers. At the annual Thanh Tuyen Festival, Minh Huong commune provides 3-5 quintals of specialty rice and sells out in the first days. Tourists from all over come to Tuyen Quang to attend the festival to buy delicious food and contact the commune to place orders.

The people of Minh Huong commune understand better than anyone else the importance of ensuring the quality and preserving the unique flavor of their hometown's quality rice. People told each other to increase the exchange of experiences and improve products to affirm, build and develop the brand. High quality rice production in Minh Huong does not use much pesticides and inorganic fertilizers. The Tay ethnic group, born and raised in Minh Huong, witnessed the obvious changes in their homeland, but the rice in Minh Huong still retains its special delicious flavor, different from any other type of rice elsewhere. He said, the rice here is so delicious because of the shape of the river, the mountain position, the climate and the soil built up from the stream originating from the Cham Chu mountain range. Cham Chu spring water purifies the most quintessential things of the great forest. Through thousands of years of tectonic plates, the rice quality of Minh Huong commune has added value and has a strange appeal to consumers. After each production season, each trip of private traders flocks to buy rice as if carrying the happy seasons of the people here everywhere...

From the above two specific examples, it has been shown that the effectiveness of product introduction trade promotion programs has been and is being implemented by the Trade Promotion Department of the Ministry of Industry and Trade in coordination with localities throughout the country. The Ministry of Industry and Trade has actively implemented integration in agricultural product consumption, connecting to include market stabilization programs of provinces and cities. At the same time, it has connected goods meeting 3-star, 4-star, and 5-star standards into modern distribution systems and e-commerce platforms to bring to demanding markets abroad.

The Ministry of Industry and Trade has coordinated with ministries, branches and localities to connect, organize promotion and introduce typical and advantageous products of localities to connect consumption and stable distribution at supermarkets, shopping centers, wholesale markets...

Minh Toan