Import-export growth and great efforts of Vietnamese-origin entrepreneurs

Over the years, Ms. Jolie Nguyen - CEO of LNS Company is one of the successful entrepreneurs, making many contributions to import-export activities of Vietnam and the United States. LNS has participated in activities to promote the image of Made in Vietnam products in the market and is a direct importer and distributor of many types of Vietnamese agricultural products in the United States. Besides, the coordination of Vietnamese-origin businesses in. The market also plays a very active role in product distribution stages in the network of Asian supermarkets and markets. These are positive factors, contributing to the overall success of bilateral trade promotion and import-export activities, bringing more and more Vietnamese goods to the US.

Commenting on this, a representative of LNS Company added that to continue the initial success of bringing fresh lychee shipments at the beginning of the 2023 crop from Bac Giang by air to the US, LNS will continue to coordinate with import, distribution, and transportation partners... to bring Vietnamese agricultural products (including fresh lychees) to many US states this month to encourage American consumers and enhance the reputation of Vietnamese businesses around the world.

The role of state agencies in Vietnam and the United States

The Ministry of Industry and Trade has been making continuous efforts to carry out tasks to promote import and export, implementing trade promotion programs to bring Vietnamese agricultural products (especially fruits including fresh lychees) exported to other countries. and large, difficult territories like the US and EU. Units under the Ministry of Industry and Trade (Europe-America Department, Trade Promotion Department, Import-Export Department...) have coordinated closely with ministries and partners to synchronously deploy activities to support import-export enterprises. (with the Ministry of Agriculture and Rural Development, the Ministry of Science and Technology, the US Embassy in Vietnam, the People's Committee and the Department of Industry and Trade of Bac Giang and Hung Yen Provinces,...and businesses that transport, inspect and irradiate exported products). These include activities to develop policies on trade and commerce, organize trade promotion events, promote product images and brands of reputable export enterprises, and help businesses and partners sign memorandums of understanding. on import and export (including lychees) to export seasonal agricultural products...

According to Mr. Nguyen Manh Quyen, Head of Vietnam CNTV in Houston-Texas (USA), since the end of 2020, CNTV has grasped market needs and learned and guided many Vietnamese businesses to contact the US Embassy in Hanoi ( Commercial Service department and APHIS Animal and Plant Quarantine department of the US Embassy in Hanoi), coordinate with the Vietnam Consulate General in Houston and US partners to promote activities to guide affiliated businesses and promote trade. fresh lychees; Support businesses to bring shipments of agricultural products in general and fresh lychees in particular to the most demanding market in the world - the United States via air. Assessing the success of shipments, CNTV Vietnam in Houston believes that in order to have large and stable export shipments, the role of import, distribution and transportation partners is important. In addition to the value of brands, businesses need to pay attention to in-depth market research, ensuring professionalism and experience in exporting shipments; careful preparation in marketing strategies - promoting product images, corporate brands and goods before exporting; Careful research to determine the appropriate selling price based on comparing competitive advantages with similar goods in the market... is very necessary.

In trade promotion activities, the Department of Industry and Trade of Bac Giang Provincial People's Committee has also actively organized event activities, helping partners sign memorandums of understanding with relevant State agencies, businesses and associations. Currently, it is known that Bac Giang lychee is becoming a famous brand, highly appreciated by consumers for its quality, food safety, traceability and gradually entering the US market.

Minh Toan